Jim Crotty is a senior sales executive. After 17 years experience with large companies in the consumer foods industry, he elected to move into the natural, non-foods area and landed his ideal position at Tom’s of Maine, a company guided by a well defined set of values and beliefs.

Why did you seek coaching and why did you select Mitch Wienick?

I realized after an important interview that I didn’t do well presenting myself and I was frustrated that I was not coming across well. My wife and I agreed I needed professional coaching. My wife had heard of Kelleher Associates so we investigated.
The key decision in selecting Mitch was his background. I knew he would challenge me. Mitch not only understood the food industry but he understood what was taking place, the various roles within the industry, relevant opportunities and how my experiences could transfer to other industries. I did not have to explain my industry or my position. Mitch had a very thorough knowledge of my day to day activities/challenges.

You conducted your job search while you were still in place. How did you balance these two activities?

Very carefully. My time management skills came into play. I set aside time in the evenings and weekends to work on my search. Mitch was generous and flexible with his time. We had face-to-face and phone ‘meetings’, and many email communications. Mitch was extremely accessible, especially when an issue was critical. One time I emailed him at 8:00 p.m. and received a response that evening. It certainly demonstrated a high degree of client service to me.

Your focus was on changing industries. How did you affect this?

Networking and building contacts were extremely vital to being able to make the switch. With Mitch’s contacts, when I mentioned his name, they were much more open than I could imagine.

In what ways was Mitch most helpful to you?

First of all, Mitch had me focus on the 10 things I was most proud of. He made me realize that I could take credit for my accomplishments and he helped me to recognize my strengths. From that we built the resume.

He emphasized the importance of networking, and, as I mentioned previously, shared his contacts. He coached me in my style and how to get my message across. I became very comfortable with my ‘elevator speech’.

We prepared for key meetings and practiced for interviews. I knew what questions would be asked and what questions to ask.
Mostly importantly, Mitch made sure I did not get down on myself. When I became frustrated with the search, he gave me ‘tough love’ and got me back on my horse.

How did you find your new position?

I had been searching for some time. Mitch had me write a new target list of companies and encouraged me to look at their websites. I targeted natural product companies and was impressed with Tom’s of Maine. At Mitch’s suggestion I looked at their website for a suitable opening and a better understanding of a potential employer and, sure enough, there was an opportunity I applied for that seemed to be an excellent fit with my background, experience, and values.

What advice would you give others in similar circumstances?

Open your mind and ask for help. I was amazed how willing many other people are when asked for advice or assistance.
Even if you believe you are marketable, you may need more ‘polish’.

And don’t get down on yourself. Things do happen for a reason.

Would you recommend Kelleher Associates to others?

It’s the only place to go. I truly believe that.