“Networking” is a word that has the power to intimidate both introverts and extroverts alike.  It can shake the confidence and composure of even the most confident and self-assured jobseeker or business professional.  For many, it creates the uncomfortable vision of wandering around at a business or social function trying to hand out business cards to as many people as possible knowing the majority of the cards will end up in tomorrow’s trash.

People generally hate the idea of networking because they fear it will make them look pushy, disingenuous, or desperate.  Tactless and inappropriate attempts to ask people whom we hardly know for a job or a business lead will have exactly that effect.  But networking, when practiced effectively, is a critical skill that adds value and reward in both the professional and social aspects of our lives.  It’s not just an essential business skill, but an equally essential life skill.